I’m an avid user of Linkedin and, having carried out some Linkedin consultancy work for a client of ours recently I’ve begun to realise how vast and complex the site can be for those that are new to it. I’m sure many people simply register on Linkedin because they feel it’s the done thing but have no real idea as to what a hugely effective business tool it can be. Whilst I don’t consider myself to know everything about Linkedin I have a pretty extensive knowledge of it which I’ve built up over the last 4 years yet I’m still learning new things every day. This week I’ve utilised a feature which I’d not come across before but could prove highly useful for many of you.
Now I’m all for transparency and honesty – particularly on social media but there are occasions where it’s best not to give too much of yourself away and one of those occasions is when viewing profiles on Linkedin.
Whenever you view someones profile, they get a notification that you’ve visited – very useful if you’re looking to expand your connections and make contact with key individuals for whatever reason – not so useful if you’re searching profiles on behalf of a client as it’s you they’ll see and not your client.
You may notice as you go through the list of “who’s viewed your profile” that some users come up as anonymous – this isn’t the way they’ve set up their linkedin profile, it’s something you can do yourself – and undo- very easily. So, if you want to be able to search for and view the profiles on linkedin but don’t want to have to deal with the awkward question of why you’re viewing that profile, follow these simple steps
- Login into your linkedin account
- Hover your mouse over the small profile picture in the top right of the screen
- Click on “privacy and settings”
- Click on “review” ( you may be asked for your login details and password again at this point)
- On the “profile” tab, click on “Select what other see when you’ve viewed their profile”
- Select “You will be totally anonymous”
- Save changes
Do remember to go back and change it at a later stage as profile views can be an enormously helpful lead gen tool.
And if you need help with sales and marketing calls, email marketing or any aspects of social media, give us a call on 0330 20 50 500. We’re helpful, experienced and brilliant at what we do!
Inspired Business Development
Unit K9 Cradley Enterprise Centre
T:01384 566 078