Owning a business is a constant learning experience. Whilst there are clearly best practices in all areas of business ownership, you’ll never instantly know everything you need to know, you’ll always make mistakes and, hopefully learn from those mistakes. Every day’s a school day as the saying goes.
During the latter stages of 2014 and the earlier parts of this year, we had some of the busiest months we’ve experienced as a business. Plenty of incoming enquiries, plenty of new clients coming on board, plenty of work to do to maintain those accounts. Result – I ended up putting less time into sales and, as a consequence, soon we were nowhere near as busy as we had been.
The mistake I made – and this is a common one not just for business owners but for anyone involved in sales/marketing – was to take my eye of the ball when it came to business development.
It goes against your own natural instinct to put time into sales when you’re busy – after all, you’re experiencing success, why do you need to get involved in the horrible, time consuming activity of selling? Things are going well, why should they change?
The danger is, if you don’t CONSISTENTLY contribute to your business development, you will experience peaks and troughs. By the time you’re quiet, it’s too late – any activity you undertake at that point will contribute to future sales but you need sales NOW.
So, the lesson learned is – when you’re busy – that’s the time to keep selling, in fact, increase your sales activity so you don’t get any quiet periods in the future.
We’re always selling for our clients – the key to the continued success of this business – AND your business is to always be selling, especially when you’re doing well!
And if you need help with any aspects of outbound sales and marketing give us a bell on 0330 20 50 500 or fill in the contact form on our website and we’ll call you straight back
Inspired Business Development Ltd