Colliers International Case Study

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Inspired Business Development were approached in 2014 by two senior Directors of Accurates – a division of Colliers International that specialises in mitigating commercial property business rates.

The overall objective was to secure qualified meetings with key decision makers in property/business rating roles in an agreed profile of businesses in the UK.   Due to the complexity of the offering, Colliers were looking to develop an ongoing relationship with a Telemarketing provider that not only had the experience and maturity to communicate effectively with senior decision makers but also to truly take on board the key benefits of their solution and to generate sufficient interest to secure meetings with their ratings team.

Following a detailed meeting with the client, Inspired Business Development developed an effective strategy for the campaign, ensuring that we were using relevant, targeted data, a logical process for the calls including scheduling follow up calls and plans for repeated communication and that succinct and engaging email templates were written and included as an additional channel to support the calling.

As a direct result of appointments generated by InspiredBusiness Development , Accurates secured over £16,000 worth of new business in addition to a large number of qualified leads which we anticipate will convert into sales in the coming months.

“This is the first occasion on which we have engaged the services of an external telemarketing organisation and I have it say Dan and Angela have restored my faith in this method of going to market. Inspired are a dedicated and hard working team who have the experience and ability to get through to decision makers in a way that is persistent but professional. Their client reporting processes are excellent and they are very responsive“.

Philip Harrison – Head of Accurates, Colliers International
 

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