DETAIL Case Study
DETAIL is the international professional journal for architecture and construction details produced by Detail publishers, a leading publisher based in Germany. Each issue deals with a specific aspect of building, such as concrete construction, roof structures or refurbishment, whereby emphasis is placed on the quality of the building details. Up-to-date examples are selected from schemes around the world, and these are illustrated with plans and details drawn to a consistent scale as well as with photographs. The journal focuses on the depiction of new developments in the form of descriptive texts, constructional drawings and photos. The target group comprises above all architects, engineers and other specialists from the field of construction.
Inspired Business Development were approached by DETAIL in 2014 to help secure new subscribers for DETAIL INSPIRATION – an extensive online architectural database. Subscribers were based globally and, as we have previous experience of delivering international telemarketing campaigns, we were determined to be a very good fit for the clients requirements.
The initial campaign was a great success, helping to sign up a significant number of additional subscribers and, since the initial month long campaign Inspired Business Development has delivered additional work for DETAIL to help promote other areas of the business.
We look forward to continuing to work with DETAIL in the future.