How many “no’s” have you got today?


In sales, you’re always looking for a “yes”

A yes means your prospects are interested.  A yes means they’re going to give you some business.   A yes means more money in your pocket.

Yes’s are good.

But don’t ignore the importance of No’s.

Whilst no’s may not be as welcome, every single no you get is a step closer to a yes, both with that prospect and the next one you speak to, and the next one after that.

As long as you aim to come away with SOMETHING from every call, every meeting, every presentation, those no’s will not be a waste of your time.  Often the no’s will be an objection that you’re easily able to handle (assuming you know your product well enough) – another no that’s closer to a yes.

Not only should you accept that there will be a LOT of no’s along the way, you should invite them in.   Set yourself “no” targets and set yourself a target for converting those no’s into yes’s – after all, whilst no’s are part and parcel of sales, it’s the Yes’s we really want!

And, if there’s any way we can help to demonstrate our brilliance by driving more sales for your business, give us a call on 0330 20 50 500 or drop an email to

We can run full, dedicated telemarketing campaigns to promote your business, paid per lead campaigns, email marketing, seo, social media, sales consultancy, whatever you need, let’s chat!

Dan Smith

Inspired Business Development Ltd

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