Nev – The Call Centre. Not me and not us!


You may have recently watched The Call Centre on BBC 3 – a documentary series covering the exploits of a Swansea based Telemarketing business and their larger than life CEO Neville Wilshire.

Entertaining as it is, The Call Centre certainly hasn’t helped to improve the image of Telemarketing companies in the eyes of the general public with large numbers of mostly young and inexperienced staff churning through a high volume of calls, targeting homeowners with pre written, scripted conversations to sell the likes of home insulation, boiler replacements and pension reviews, not to mention some rather suspect management techniques and working practices.

Don’t get me wrong, I’ve a lot of admiration for Nev and, as a business owner myself there’s a great deal to be said for how he’s managed to build and maintain a successful company and I can only hope in the years ahead that we also achieve the same levels of success – and profit!

However, at Inspired Business Development we do things very differently.  Our focus is most certainly on quality over quantity. We don’t deliver campaigns with a wide, scattergun approach, instead we identify and target a defined prospect profile and agree on clear objectives which we will work to on each and every call.

We have a mature, experienced team of Telemarketers who are able to have intelligent, engaging conversations based on a full and in depth knowledge of our clients businesses, not by reading from a script.

In fact everything we do is based around bringing true value to our clients and, regardless of what your business offers we follow a structured process to enable us to effectively communicate your offering and to generate qualified sales opportunities, gather valuable market intelligence and secure worthwhile meetings with key decision makers.

So, give me a call and let’s see if we can change your opinion of Telemarketing!


Dan Smith 
Inspired Business Development
Unit K9 Cradley Enterprise Centre
Maypole Fields
B63 2QB
T:01384 566 078

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